People can easily click on like or favorite button on your social platform, but very few people click on the sharing or retweet button.
In order to receive social shares, you need to make your content shareable.
There are many ways to get more social shares on social media – here are 5 tips to increase your social media shares:
Research Trending Topics
It pays to do your research ahead of time. Having a better understanding of what successful content looks like in your industry increases the likelihood of it being shared. Use a tool like BuzzSumo to help identify top shared content.
PostReach is another great tool to measure content performance across each social network. Simply enter an article’s URL in PostReach and run a free report. In addition, you can also run a total share breakdown report.
Keep in mind, the purpose of this research is not to duplicate existing content, but rather to identify popular topics in your niche and add something new to the conversation.
Posting During Peak Hours
Timing matters on social media. If the majority of your Twitter audience is offline, they’re not going to see your tweet. How can they convert if they never see the tweet? They can’t, therefore, you need to use a Twitter analytics tool to determine what times of the day and days of the week your followers are most active, then plan your tweets to post during those times. You’ll receive more engagement and social shares simply because you posted when your followers were on the social network.
This is true for Facebook and other social networks. Timing is everything.
Easy Sharing From Your Blog
People are lazy sometimes – especially on the Internet.
Although it may only take a couple seconds to copy and paste the URL to your article on their social media account, people will be more inclined to share the article if it has social share buttons on the side or at the end of the article.
Make your content easy to share by adding social sharing buttons to your posts. If your website is on the WordPress platform, you can install a plug-in that adds the buttons for you.
Use of Amazing Designs And Photos in Post
Attach images to your posts to help them stand out and benefit your social efforts. Invest resources in quality images to maximize post visibility. Some stock photo sources are free to use, provided you meet the terms of their licensing agreement.
While stock photos provide an option, you may prefer to create custom images that better showcase your brand. Don’t have a graphic designer on hand? Use tools like Canva to create images to accompany your post. You can choose from premade templates that can easily be customized with text. It’s perfect for adding taglines that complement your attention-grabbing headlines.
Don’t Beg, Just Ask
Asking for retweets and shares is straightforward and simple, and it has been shown through various studies that it can help increase social shares. The key is asking without sounding desperate or begging – if you’re always asking for shares, followers will be annoyed with you.
You also don’t have to be direct about it – you don’t have to say: “Share my post on social media.” You could say something like “Please share my post if you think others need to know this too.”