REACH YOUR TOP PROSPECTS & ACCOUNTS.

KABOOM helps B2B organizations connect consistently
with key decision-makers within their targeted set of
accounts as also tracks their engagement and buying
intent to build a better sales pipeline.

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See What is KABOOM

KABOOM ABM

(Key Account Based Online Optimized Marketing)

KABOOM- ABM, is a cutting edge B2B, Account-Based Marketing Strategy that focuses on engaging a specific set of target accounts. It employs content personalization, programmatic advertising, automation, analytics to measure buyer journey and scoring to get buyer intent insights.

STEP-1

Discover, Uncover & Enrich Key Target Decision Makers

  • We Segment your prospect database (Named Accounts) by multiple attributes like Size, Function, Industry and Product Match
  • We can also Validate and/or add missing data like specific designations or contact information, and even find and build a prospect base for you
  • Can use AI to create lookalike accounts or named account list
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target

The average B2B buying decision involves 5.4 people!

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STEP-2

Personalization At Scale To Drive Hyper Engagement

Your prospects are exposed to personalized digital content based on their buying stage, Industry vertical/size of company, Function, and/or Product relevancy match.
The content is personalized dynamically in most cases
  • At the time of receiving e-mails
  • While reading content on the website- through personalized ads and notifications
  • While searching on Google
  • While surfing on social platforms like Facebook, LinkedIn
  • In context to the journey funnel (Aware, Engaged, Ready for Action)
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STEP-3

Engage Key Accounts At Various Stages Of Purchase Funnel

Accounts and/or contacts are tracked by the buying stage they are in, and you could see this report to understand how and where should you deploy your marketing activities.

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STEP-4

Activate Your Sales Teams

Galvanize your sales and marketing teams with information about which accounts are ready to buy and how much time a specific account or a decision-maker has spent with your content etc.

While the sales team gets information only about the accounts that are conducive for a sales pitch, the marketing teams keep an eye on the movement of the rest of the accounts and handhold them towards the action stage.

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How An Offset Printing Brand Successfully Engaged 52% Of Their Targeted Key Accounts

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How A Financial Institution Exceeded Their Annual Lead Generation By 32%

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How a Software Firm Built an Award-winning KABOOM (Key Account Based Online Optimized Marketing) Strategy From The Ground up

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Speak With An Expert

Our KABOOM ABM experts are here to answer your questions
and provide you with an effective ABM strategy.

Our Clients

We nurture every client relationship with commitment, passion and integrity.

KABOOM ABM

(Key Account Based Online Optimized Marketing)

KABOOM ABM (Key Account Based Online Optimized Marketing) is a unique B2B marketing strategy, where we focus on a set of decision makers in Key Accounts and engage them with personalised content in context to purchase funnel stage and trigger programmatic advertising across Google, Facebook and LinkedIn, for better sales pipeline and faster conversion.

CONTACT US

Hours:

Mon-Fri: 10am – 8pm
Sat-Sun: 10am – 2pm

Phone:

+91 9560 366 870
+91 129 4066 870

Email:

hi@dotconverse.com

Address:

No. 12, Level 3, Varun Towers,
Mathura Road, Faridabad-121001,
Delhi NCR

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