BUILD A BETTER SALES PIPELINE.
20% of accounts deliver 80% of revenues.
Only 1% of your leads actually convert.
Only 1% of your leads actually convert.
Are you ready to focus on what matters?
See What is KABOOM
Target Decision Makers Across Top Accounts & Prospects
In a typical B2B environment, there are various stakeholders, each with a different knowledge and perception set.
Slicing & dicing is the linchpin of KABOOM ABM targeting process. We slice the Key Accounts by verticals, size, functions and hierarchy, to get a granular view of the accounts and key stakeholders.
The average B2B buying decision involves 5.4 people!
Dynamic Content Personalization
Effective targeting is vitalised with personalised content. Since each targeting slice represents a specific stakeholder, with a different perspective, the KABOOM ABM process incorporates an automated and personalized content strategy.
KABOOM ABM leverages LinkedIn, Google, Retargeting Ads, eMails, and Marketing Automation for strategic targeting & dynamic personalization.
Engage Key Accounts At Various Stages Of Purchase Funnel
Different functions or verticals may operate at different stages of the purchase funnel. Hence the content is personalised by funnel stage and engagement is tracked and scored at all stages. This lends a unique and actionable insight into the key accounts readiness.
For example, stakeholders in marketing function may be engaging well with your content, and hence should be shown more of action-oriented content like avail a Free Demo etc.
At the same time, the technology stakeholders maybe at an awareness stage and need to shown more engagement oriented content, including case studies etc.
Activate Your Sales Teams
Galvanise your sales and marketing teams with information about which accounts are ready to buy and by capturing intent.While the sales team gets information only about the accounts that are conducive for a sales pitch, the marketing teams keep an eye on the movement of the rest of the accounts and handhold them towards the action stage.
How An Offset Printing Brand Successfully Engaged 52% Of Their Targeted Key Accounts
Key Account Based Marketing strategy has helped the team get in
front of accounts that represent the best opportunities.
front of accounts that represent the best opportunities.
How A Financial Institution Exceeded Their Annual Lead Generation By 32%
Key Account Based Marketing strategy has helped the team get in
front of accounts that represent the best opportunities.
front of accounts that represent the best opportunities.
How a Software Firm Built an Award-winning KABOOM (Key Account Based Online Optimized Marketing) Strategy From The Ground up
Key Account Based Marketing strategy has helped the team get in
front of accounts that represent the best opportunities.
front of accounts that represent the best opportunities.
How An Offset Printing Brand Successfully Engaged 52% Of Their Targeted Key Accounts
GET THE CASE STUDY
How a Software Firm Built an Award-winning KABOOM (Key Account Based Online Optimized Marketing) Strategy From The Ground up
GET THE CASE STUDY
