BUILD A BETTER SALES PIPELINE.

20% of accounts deliver 80% of revenues.
Only 1% of your leads actually convert.

Are you ready to focus on what matters?


See What is KABOOM

Target Decision Makers Across Top Accounts & Prospects

In a typical B2B environment, there are various stakeholders, each with a different knowledge and perception set.

Slicing & dicing is the linchpin of KABOOM ABM targeting process. We slice the Key Accounts by verticals, size, functions and hierarchy, to get a granular view of the accounts and key stakeholders.

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The average B2B buying decision involves 5.4 people!

Personalize Content For Diverse Functions And Industry Verticals

Effective targeting is vitalised with personalised content. Since each targeting slice represents a specific stakeholder, with a different perspective, the KABOOM ABM process incorporates an automated and personalized content strategy.

KABOOM ABM leverages LinkedIn, Google, Retargeting Ads, eMails, and Marketing Automation for strategic targeting & dynamic personalization.

ARE YOU READY FOR KABOOM?

Engage Key Accounts At Various Stages Of Purchase Funnel

Different functions or verticals may operate at different stages of the purchase funnel. Hence the content is personalised by funnel stage and engagement is tracked and scored at all stages. This lends a unique and actionable insight into the key accounts readiness.

For example, stakeholders in marketing function may be engaging well with your content, and hence should be shown more of action-oriented content like avail a Free Demo etc.

At the same time, the technology stakeholders maybe at an awareness stage and need to shown more engagement oriented content, including case studies etc.

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Activate Your Sales Teams

Galvanise your sales and marketing teams with information about which accounts are ready to buy and by capturing intent.

While the sales team gets information only about the accounts that are conducive for a sales pitch, the marketing teams keep an eye on the movement of the rest of the accounts and handhold them towards the action stage.

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How a Software Firm Built an Award-winning KABOOM (Key Account Based Online Optimized Marketing) Strategy From The Ground up

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Speak With An Expert

Our KABOOM ABM experts are here to answer your questions
and provide you with an effective ABM strategy.

Our Clients

We nurture every client relationship with commitment, passion and integrity.

KABOOM ABM

(Key Account Based Online Optimized Marketing)

KABOOM ABM (Key Account Based Online Optimized Marketing) is a unique B2B marketing strategy, where we focus on a set of decision makers in Key Accounts and engage them with personalised content in context to purchase funnel stage and trigger programmatic advertising across Google, Facebook and LinkedIn, for better sales pipeline and faster conversion.

CONTACT US

Hours:

Mon-Fri: 10am – 8pm
Sat-Sun: 10am – 2pm

Phone:

+91 9560 366 870
+91 129 4066 870

Email:

hi@dotconverse.com

Address:

No. 12, Level 3, Varun Towers,
Mathura Road, Faridabad-121001,
Delhi NCR

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