How a Software Firm Built an Award-winning KABOOM (Key Account Based Online Optimized Marketing) Strategy From The Ground up
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Why Key Account Based Online Optimized Marketing?
in popularity recently and it’s easy to see why.
KABOOM helps to loop in all decision makers
When you target an account you’re able to close deals more quickly by addressing all decision makers from the beginning of the buyer’s journey.
Companies using KABOOM can generate 200% more revenue for their marketing efforts.
Increased Contract Value
KABOOM (Key Account Based Online Optimized Marketing) has proven to significantly increase deal sizes by focusing on customers who are most likely to be successful with your product or service.
Using KABOOM company not only increase ROI but also increase engagement with target accounts – and that’s a big deal.
Retaining and Expanding Current Client Relationships
Research shows that 84% of companies believe that KABOOM provides significant benefits for retaining and expanding current client relationships.
KABOOM Helps with Departmental Alignment
KABOOM helps organizations improve communications between departments by focusing on common goals, values, and metrics.
Key Account Based Online Optimized Marketing
What to expect from KABOOM?
Traditional Vs. KABOOM Difference
inbound marketing and when to use each strategy.
Vanity Metrics Vs. Target Account Influence.
Lots of phone calls and emails aren’t better. What really counts is meaningful, personalized engagement with the folks in a position to buy.
Silos Vs. Alignment.
When sales and marketing work together to drive revenue (and that takes process for sure) everybody benefits-the prospect/client, the team members, and the organization as a whole.
More Leads. Vs. Better Leads.
It’s the age old quantity/quality issue. Sales really does need fewer leads-as long as they’re highly qualified. Otherwise all the leads are wasted.
Small Deals Vs. Big Deals.
It’s the enterprise deals that count. Smaller accounts can be a distraction both before and after the sale.