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Saurabh Pandey, an ex-Googler started dotConverse. The time was right, marketers were begining to understand and practice...
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Why infographics are an essential marketing tool?

Before we start with the article, we would first know: What are infographics? A lot of people don't understand the meaning of infographics, here is the best meaning which could define infographics: " An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance. " At a glance here...

Five Pillars of Digital Marketing

Digital marketing is any marketing delivered via an Internet, mobile or tablet device. It’s complex and has many elements that must be integrated into your overall marketing plan. Therefore, organize your plans and related strategies around the five pillars of digital marketing: Consumer Content Context Commerce Convergence Let’s see the interrelationship between these five pillars: Subcribe to our...

What are the Benefits of Social Networking for Teachers?

Millennials live and breathe on social media, so teachers are learning how to incorporate the medium into the classroom successfully. In doing so, teachers not only encourage students to engage actively in the material, but they also provide online communities for students that might not exist for them in real life. Social networking is as important for teachers...

The Power Of Social Media

If you haven’t still realized the power of social media then this is article is perfect for you. Starting with the example of our Rio Olympics Stars; Sakshi Malik, Deepa Karmakar, and not to mention our silver girl PV Sindhu. Did we know all the above before Rio Olympics? No, then why now. It’s just because of...

5 Step Action Plan For Influencer MArketing

What is Influence marketing? Influence marketing is the process of identifying, researching, engaging and supporting the people who create conversations that impact your brand, programs and products. It involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual’s expertise, popularity, or reputation....

5 Tips To Build Your Brand On Instagram

Are you wondering how to build your brand on Instagram. Then my friend you are at the right place. According to a recent Forrester report, Instagram delivers brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. Beside engagement, Instagram also helps you connect with your potential customers. From...

Why content Is King

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. By 'valuable' we mean, creating story about your product. These stories inspire your customers to buy your products. But these stories should not only be...