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Saurabh Pandey, an ex-Googler started dotConverse. The time was right, marketers were begining to understand and practice...
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Why You Should Care About Online Branding

Why You Should Care About Online Branding

What is Online Branding? Online branding is a way to get more exposure for your brand on all levels of online marketing, especially search and social. Building authority takes online branding to the next level by making each online presence for a brand authoritative. It goes beyond just about creating a blog or social media account. Your online...

How Much Has Snapchat Really Grown

Snapchat has a reputation for fast growth, and considering that it currently has 100 million daily active users, that’s certainly not a stretch. But how does it compare to the growth of other popular social platforms? Launched in September 2011, Snapchat is now just under 4 years old. For the sake of comparison, we decided to take...

4 Secret Ingredients For LinkedIn Content Marketing Success

LinkedIn is a great platform through which to attract and engage with potential customers by distributing high-quality content. It is the social site favored by B2B companies, who generally struggle with using other social networks like Twitter and Instagram effectively. But while 94 percent of B2B companies use LinkedIn as their go-to content distribution channel, many are unsure...

WhatsApp launches desktop apps for Mac and Windows

WhatsApp, the Facebook-owned messaging service that claims a billion users, has launched desktop clients for Mac and Windows. The release comes about 15 months after WhatsApp released its first web app. People who have already been using WhatsApp on their web browsers will find that software isn't significantly different. The company said in an announcement "our desktop...

YPlan: Uncover The Best Events Everyday

Need to figure out what you want to do today or later this week? Have you given YPlan a try? This London startup launched in 2012 and has since expanded to New York (in 2013) and San Francisco (in 2014). Its event discovery service, which competes with WillCall, Sosh, and others, is hoping to build a...

5 Deadly SEO Mistakes To Avoid

5 Deadly SEO Mistakes To Avoid

Businesses looking to improve their online visibility should focus on more than just great design, because the primary factor affecting your visibility on the web is your search engine rankings. In fact, the majority of consumers nowadays research online about products and services before making a final purchase decision. So, it's clear why you need a brilliant...