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Saurabh Pandey, an ex-Googler started dotConverse. The time was right, marketers were begining to understand and practice...
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Five Pillars of Digital Marketing

Digital marketing is any marketing delivered via an Internet, mobile or tablet device. It’s complex and has many elements that must be integrated into your overall marketing plan. Therefore, organize your plans and related strategies around the five pillars of digital marketing: Consumer Content Context Commerce Convergence Let’s see the interrelationship between these five pillars: Subcribe to our...

Why content Is King

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. By 'valuable' we mean, creating story about your product. These stories inspire your customers to buy your products. But these stories should not only be...

Kapil Sharma’s New Video Campaigns Wins Million Hearts

Kapil Sharma's new video campaign is winning million of hearts in India. This campaigns slams people who are high- headed because they know how to speak english. Kapil Sharma being the most influential comedian among Indians was choosen by Micromax for their massive 360-degree campaign. This new campaign of Micromax, India’s leading handset brand addresses the notion of proficiency...