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Saurabh Pandey has more than 16 years of experience as a social and digital marketing leader in companies like Google, Bharti Airtel, ibibo, and olx. Before starting dotConverse and digitalConverse, He was the COO of OLX India.
He is a well published author, speaker and consultant to various MNCs. He is Google Adwords Certified & he is also one of the top 5 viewed experts on Quora on the subject of Online marketplaces and classifieds.
Do You Know Your
B2B Social Media Marketing Metrics?
B2B business is generally high involvement and has a long span from awards stage to buying stage. Also it’s extremely important for buyers to trust the vendor and to know about it’s intellectual expertise or thought leadership before making a buy decision.