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At the recent Broadcast India exhibition in Mumbai, we witnessed various brands installing ipads at their stalls, so that users could browse and get the information they seek.We saw this FAILING at least in 3 ways:1. The ipads got automatically got locked, hence even
Let me begin by stating that in my opinion, FB globally has not caused any major set back to any dominant player yet. ( I am talking about the likes of Craigslist and Gumtree etc.)Even in India, I expected it
Thus far, the marketing function was responsible for delivering consumer experience. This was justified because there were limited consumer interaction opportunities available, and of them, most were controlled by marketing (retail, e-commerce, events & exhibitions, some part of customer support etc.).However,