We believe that marketing communication is about creating value through relevant, attractive, intelligent and interactive content. When communication is on social media it needs to trigger conversation. How does content trigger conversation? When it abides by the above 4 principles: Relevant, Interactive, Intelligent and Attractive.
We match this conversation triggering content with our cutting edge community participation for effective amplification of the content & conversation.
Needless to say, we have a live metric dashboard coupled with our reporting dashboards to keep an eye on engagement, reach and other RoI metrics.