dotConverse (www.dotconverse.com), my social media agency, took up a project recently with Lemp Brewpub & Kitchen (An American brewery with sole licence given at Gurgaon in India). We took up the project when things were very low for Lemp (extremely negative word of mouth on social and review platforms) and there was no organized or focused effort towards social media marketing. dotConverse team acted swiftly, created a plan and focused all energies on neutralizing, creating confidence and claiming back the lost image. Thanks also to Team Lemp for understanding and giving us complete freedom in managing.
It’s been less than 60 days and we are already observing positive effects. We also learnt a lot of things on how social media can be leveraged for restaurants & pubs specifically and I thought that we should share the learning here.