ZEISS at Museo Camera

Museo Camera is a modern museum to showcase the art, science and history of photography.

About Company

ZEISS India is a subsidy of Carl Zeiss AG, branded as ZEISS, is a German manufacturer of optical systems and optoelectronics, founded in Jena, Germany in 1846 by optician Carl Zeiss. Museo Camera is a modern museum to showcase the art, science and history of photography.

A space that has on display antique cameras from over 100 countries, photographic equipment down the ages, historical archives, the works of legends as well as cutting edge contemporary lens-based art. The museum is based in Gurugram, India.

Objectives & Solutions

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text.

Key Objectives:
Solutions:

What we did?

We designed the “Scan to experience” codes for the ZEISS Experience zone at Museo Camera. We identified 8 core products of ZEISS to weave an interactive story to engage the visitors. Individual QR codes were linked with each of the 8 products, which could be scanned from any mobile device. After scanning users are redirected a specially designed web page which provides the following options to them: