An effective content strategy involves alignment with the consumer journey, constant monitoring of key metrics and creative multi-format content mapped to platforms & objectives targeting- buyers, users, employees and partners.
Key Objectives of B2B Content Marketing
B2B decision-makers prefer to collect relevant information independently. In fact, as per a Gartner study, decision-makers, while considering a purchase spend only 17% of their time meeting with potential suppliers. This implies that your salespeople will never be able to get enough face time with decision-makers.
This is why your brand needs to invest in intelligent b2b content marketing and automation, to engage, nurture and enable b2b decision-makers to make a prudent decision
Interact with multiple sales teams
Build Trust & Influence Buyers
Influence B2B Buyers
About 91% of B2B buying is influenced by word of mouth and references. B2B buyers today are better connected and well informed, hence one cannot influence them just through paid celebrity influencers. B2B influencer marketing entails working with an ecosystem of micro-influencers not just as the spokesperson for your brand but also as your partners or collaborators in spreading education and thought leadership.
B2B influencer marketing is a potent weapon in your marketing arsenal, which you must deploy to change your game.
Educate & Hand Hold Audience
Well, the answer to all these questions lies in webinars and podcasts. If you want to reach the most valuable and unreachable audience that has a special taste and spends his/her time-consuming content at excessive platforms, then you should try podcasts. On the contrary, Webinars have a longer tail audience but a more involved one.
If you are a B2B product or service or a high-value affinity brand (like high-end audio, cameras, etc.) then, webinars are a great way to create brand ambassadorship.
B2B Video Marketing
Videos help explain your solutions and offerings much better and quicker and given that almost 50% of the b2b decision-makers, today, are millennials, video is indeed a preferred format of consumption. Videos can be uses for various objectives including top of the funnel awareness driving to testimonials and explainer videos, or even troubleshooting and FAQ videos for other stages in the b2b buying journey.
Engage your Buyers
Blogs, Social Content, Emails
We create relevant and valuable content marketing pieces in various formats to make your brand discoverable and useful for users and prospects. In today’s world, when the consumers have less time to devote on your brand communication, due to media fragmentation, and are averse to marketing and sales messages, brands need to develop a trust centered content and communication strategy.
Social media marketing is a part of our comprehensive content marketing strategy. Our proprietary and cutting edge framework with measurable metrics is leveraged while creating a strategy for our clients.
Talk to our experts to configure your customized and power-packed content and/or social media strategy.
Monitor & Protect Reputation
We created and executed an award-winning ORM strategy for India’s Worst Online Reputation Crisis. Our proprietary framework can help small to large corporations monitor, defend, and build their reputation.
B2B reputation management also entails social listening & monitoring of key stakeholders and your brand. We believe that ORM should be an integral part of a social media strategy.