A Belgian Technology Company’s Webinar Program

ClickShare is a wireless presentation and conferencing technology that creates understanding between people by freeing them to interact easily and naturally.

About Company

Barco is a global technology leader that develops networked visualization solutions for the entertainment, enterprise and healthcare markets. It employs around 3600 employees located in 90 countries. The company has 400 granted patents as well.

ClickShare is a wireless presentation and conferencing technology that creates understanding
between people by freeing them to interact easily and naturally.

Objectives & Solutions

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Key Objectives:
Solutions:

What we did?

Three-pronged strategy, where in the first stage we aimed to reach a select set of power users or an expert set of audience, through our RightLeadz methodology and updated them about the new ClickShare product through display ads and emails.

In stage two, users who engaged were presented an option to attend a live webinar wth Q&A. The webinar platform and the associated communication was managed entirely by dotConverse team.

During the webinar, we ran polls & Q&As to keep the attendees engaged with the presenter. The third stage triggered after the webinar was over, where we shared a special ebook with the users who registered and tracked downloads

Key Results:

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