About Company
Barco is a global technology leader that develops networked visualization solutions for the entertainment, enterprise and healthcare markets. It employs around 3600 employees located in 90 countries. The company has 400 granted patents as well.
ClickShare is a wireless presentation and conferencing technology that creates understanding
between people by freeing them to interact easily and naturally.
Objectives & Solutions
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Key Objectives:
- To launch ClickShare in Singapore and India and make target audience aware of the Barco ClickShare
- To drive registrations for the ClickShare webinar
- To drive conversations and engagement with potential customers
Solutions:
- Three-pronged strategy, where in the first stage we aimed to reach a select set of power users or an expert set of audience, through our RightLeadz methodology and updated them about the new ClickShare product through display ads and emails.
What we did?
Three-pronged strategy, where in the first stage we aimed to reach a select set of power users or an expert set of audience, through our RightLeadz methodology and updated them about the new ClickShare product through display ads and emails.
In stage two, users who engaged were presented an option to attend a live webinar wth Q&A. The webinar platform and the associated communication was managed entirely by dotConverse team.
During the webinar, we ran polls & Q&As to keep the attendees engaged with the presenter. The third stage triggered after the webinar was over, where we shared a special ebook with the users who registered and tracked downloads
Key Results:
- Engaged over1 Lac qualified power users across 2 countries
- Total Registered for Webinar – About 850
- Total Webinar Viewers – About 175
- Total In – Webinar Q&A and Poll Engagement – 164
- Average Viewing Duration – 42 Minutes
