Global Video Collaboration Giant’s 25th Hour Program

The modern workplace is all about collaboration.

About Company

A Swiss company focused on innovation and quality, Logitech was founded in 1981 in Lausanne, Switzerland. With products sold in almost every country in the world, Logitech has developed into a multi-brand company today.

The modern workplace is all about collaboration. Logitech advanced video conferencing solutions lets teams talk, share files and screens, and whiteboard ideas. Makes meetings seamless, productive,
and fun. Logitech partners with the most popular video conferencing platforms: Microsoft Teams, Skype for Business, Zoom, Google Meet, WebEx and others.

Objectives & Solutions

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Key Objectives:
Solutions:

We created the concept of 25th hour, which symbolizes the extra time people get when they use video conferencing (by saving time on travel essentially).

What we did?

We have reached over 2 million+ users with about 4 million+ ad impressions and received over
800+ participants as contest players and over 6,000+ users as voted on the idea.

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