About Company
A Swiss company focused on innovation and quality, Logitech was founded in 1981 in Lausanne, Switzerland. With products sold in almost every country in the world, Logitech has developed into a multi-brand company today.
The modern workplace is all about collaboration. Logitech advanced video conferencing solutions lets teams talk, share files and screens, and whiteboard ideas. Makes meetings seamless, productive, and fun. Logitech partners with the most popular video conferencing platforms: Microsoft Teams, Skype for Business, Zoom, Google Meet, WebEx and others.
Objectives & Solutions
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Key Objectives:
- Rich and qualified demand generation for Logitech Video Conferencing products
Solutions:
What we did?
We shown the ads to relevant audience through details targeting on the basis of demographics, interest on social media and search intent ads on Google Ads to capture the intent of the prospects. We used our RightLeadz methodology to target the right audience profile and engaging them across our landing page ecosystem.
Once the customers fills up the enquiry form on the landing page.
Our virtual demand generation team then reached out, verified, qualified and enriched the data before these were passed on to Logitech Revenue managers.
Key Results:
- 40,20,718 Total Impressions
- 3,500 Total Clicks
- 884 Total Leads
- 218 Qualified Leads
- Average Viewing Duration – 42 Minutes
