About Company
ZEISS India is a subsidy of Carl Zeiss AG, branded as ZEISS, is a German manufacturer of optical systems and optoelectronics, founded in Jena, Germany in 1846 by optician Carl Zeiss. Museo Camera is a modern museum to showcase the art, science and history of photography.
A space that has on display antique cameras from over 100 countries, photographic equipment down the ages, historical archives, the works of legends as well as cutting edge contemporary lens-based art. The museum is based in Gurugram, India.
Objectives & Solutions
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Key Objectives:
- Richer engagement of the visitors of Museo Camera with ZEISS brand and legacy by integrating digital with the largely offline experience.
Solutions:
What we did?
We designed the “Scan to experience” codes for the ZEISS Experience zone at Museo Camera. We identified 8 core products of ZEISS to weave an interactive story to engage the visitors. Individual QR codes were linked with each of the 8 products, which could be scanned from any mobile device. After scanning users are redirected a specially designed web page which provides the following options to them:
- Image and Short description and history of the product
- Review, Explainer, Unboxing videos of the product
- Images shot through that particular ZEISS Lens or application of that product
- Option to talk to a ZEISS product expert
- Follow and engage on Social Media handles
- Option to buy any product online
- Option to schedule an online product demo
