ZEISS at Museo Camera

Museo Camera is a modern museum to showcase the art, science and history of photography.

About Company

ZEISS India is a subsidy of Carl Zeiss AG, branded as ZEISS, is a German manufacturer of optical systems and optoelectronics, founded in Jena, Germany in 1846 by optician Carl Zeiss. Museo Camera is a modern museum to showcase the art, science and history of photography.

A space that has on display antique cameras from over 100 countries, photographic equipment down the ages, historical archives, the works of legends as well as cutting edge contemporary lens-based art. The museum is based in Gurugram, India.

Objectives & Solutions

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Key Objectives:
Solutions:

What we did?

We designed the “Scan to experience” codes for the ZEISS Experience zone at Museo Camera. We identified 8 core products of ZEISS to weave an interactive story to engage the visitors. Individual QR codes were linked with each of the 8 products, which could be scanned from any mobile device. After scanning users are redirected a specially designed web page which provides the following options to them:

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