Strategic B2B Digital Marketing
It’s essential to understand what is meant by and involved with a business-to-business digital marketing strategy.
Strategic B2B Digital Marketing
Given that Buyers devote just about 17% of their time in meeting sales teams face to face, your Sales team need to be online and be enabled to leverage strategic opportunities of influencing and engaging buyers.
Your buyers’ need information is different formats and for different needs across the decision cycle and that’s why you need to empower your sales teams to be more effective and personalised in their communication.
High Powered Digital B2B Sales Enablement:
To the Point-Sales Decks:
- Improve the designs & information presentation
- Improve the information flow
- Create unique strategic decks for different sales stages
Engaging & Automation Friendly Email Drips
- Automation friendly
- Messaging customised for different industry verticals or job functions
- Message personalised for diverse pain points of buyers
- Users of marketing automation can experience 451% increase in lead generation.*
Impactful Customer Case Studies
- Establishing trust is a cornerstone in B2B marketing
- End to end case study creation in various formats, like, telephonic, print, face to face video, remote-video interview, Animation, Slideshow Video etc.
- Use the case studies in your exhibitions, events, sales calls, RFPs, social media etc.
Optimised Landing Pages
- A/B testing and Heatmap analysis to configure an optimized landing page
- Enhance form fills and user engagement
- Improve efficacy of your paid search campaigns
Well Researched Database
- Access database of right profile of prospects
- Intent and Interest powered database of companies/designations/users
- Qualified email contacts
- Details of decision-making committee members
High Powered Digital B2B Sales Enablement:
To the Point-Sales Decks:
- Improve the designs & information presentation
- Improve the information flow
- Create unique strategic decks for different sales stages
Engaging & Automation Friendly Email Drips
- Automation friendly
- Messaging customised for different industry verticals or job functions
- Message personalised for diverse pain points of buyers
- Users of marketing automation can experience 451% increase in lead generation.*
Impactful Customer Case Studies
- Establishing trust is a cornerstone in B2B marketing
- End to end case study creation in various formats, like, telephonic, print, face to face video, remote-video interview, Animation, Slideshow Video etc.
- Use the case studies in your exhibitions, events, sales calls, RFPs, social media etc.
Optimised Landing Pages
- A/B testing and Heatmap analysis to configure an optimized landing page
- Enhance form fills and user engagement
- Improve efficacy of your paid search campaigns
Well Researched Database
- Access database of right profile of prospects
- Intent and Interest powered database of companies/designations/users
- Qualified email contacts
- Details of decision-making committee members
Influence Prospects with B2B Social & Content
Webinars & Videos
- Over 50% of B2B decision makers are millennials
- Rich & Interactive formats like videos, podcasts and webinars are preferred by decision makers
- Put a human face, create trust and thought leadership
- Concept to execution-all handled by us
- Capture intent of middle and lower funnel prospects
WhitePapers
- Improve your thought leadership
- Get a notch ahead of competition
- Create perception of a brand in-tune with buyers
- Capture database of middle of funnel prospects
- End to end research, design and creation handled by us
Blogs
- Improve your reach
- Improve organic search indexing
- Improve share of voice
- Get at-scale content creation via our proprietary AI-Human hybrid approach
Optimized Social Platforms
- Social content creation basis competition & user profile research
- Hashtags, keywords basis user behaviour research
- Maintain brand guidelines-oriented designs across platforms
- Optimize key leadership’s personal profiles on LinkedIn
- Get better engagement and reach
Generate Queries and Leads (Paid search)
- Our proprietary KABOOM platform
- Journey driven landing pages
- Targeting intent audience and buying committees
- Strategic remarketing, and lookalike modelling
- Across the funnel lead generation (Middle to Bottom)
- Capture- Authority, Need Urgency, Contact, Company Size
Our Work
Helping B2B brands achieve digital success