About Company
A Swiss company focused on innovation and quality, Logitech was founded in 1981 in Lausanne, Switzerland. With products sold in almost every country in the world, Logitech has developed into a multi-brand company today.
The modern workplace is all about collaboration. Logitech advanced video conferencing solutions lets teams talk, share files and screens, and whiteboard ideas. Makes meetings seamless, productive,
and fun. Logitech partners with the most popular video conferencing platforms: Microsoft Teams, Skype for Business, Zoom, Google Meet, WebEx and others.
Objectives & Solutions
Key Objectives:
- Create communication differentiation, to cut from the clutter and move away from commoditized communication in vogue today.
- Engage the key audience -IT teams in corporates in a fun filled way.
- Push across the proposition of ‘saving time’ with VC in an innovative way.
Solutions:
We created the concept of 25th hour, which symbolizes the extra time people get when they use video conferencing (by saving time on travel essentially).
What we did?
We have reached over 2 million+ users with about 4 million+ ad impressions and received over
800+ participants as contest players and over 6,000+ users as voted on the idea.
- 2 million+ Audience Reach
- 800+ Participated in Contest
- 6000+ Voters Voted
- 3700+ Social Engagement Events
- 65% Prticipants- Corporate Professionals
