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According to Gartner, decision-makers, while considering a purchase, spend only 17% of their time meeting with potential suppliers. This implies that your salespeople will seldom get enough face time with decision-makers, and hence your brand needs to start marketing to decision makers very early in the buying cycle. It’s in your best interest to invest in intelligent b2b content marketing and automation, to engage, nurture and enable b2b decision-makers make a prudent buying decision.

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Key Points

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B2B Social Media, Influencers & Communities Marketing

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B2B Content Marketing (Videos, Whitepapers, Podcasts)

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B2B Buyer Journey Program

Influence B2B Buyers

About 91% of B2B buying is influenced by word of mouth and references. B2B influencer marketing entails working with an ecosystem of micro-influencers not just as the spokesperson for your brand but also as your partners or collaborators in spreading education and thought leadership.
B2B influencer marketing can be a game changer for you.
Communities play a vital role in the success of a B2B brand. B2B brands, more than ever, now need to educate, share and interact with their users and prospects. Community marketing entails not just building, managing and creating traction one’s own community but also identifying and participating across various relevant 3rd party run and managed communities.
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B2B users crave for content that can help them excel in their work. This content can be created in diverse format ranging from articles, to whitepapers, webinars, or educative videos. An effective content marketing strategy involves alignment with the consumer journey, constant monitoring of key metrics and creative multi-format content mapped to platforms & objectives targeting- buyers, users, employees, and partners.

Videos can be used in different situations, and across the entire spectrum of b2b buying journey, including achieving top of the funnel awareness, educating users illustrating specific benefits or even in addressing troubleshooting issues.

Similarly, Whitepapers, Webinars and Podcasts are other content formats that can create an impactful thought leadership for B2B brands.
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B2B decision-makers prefer to collect relevant information independently. With minimal sales interaction. In fact, as per a Gartner study, decision-makers, while considering a purchase spend only 17% of their time meeting with potential suppliers. This implies that your salespeople will never be able to get enough face time with decision-makers.

This is why your brand needs to invest in intelligent b2b content marketing and automation, to engage, nurture and enable b2b decision-makers to make a prudent buying decision.
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  • Research individually
  • Interact with multiple sales teams

Whitepaper Marketing

1000-10,000 words of compiled/curated or original piece of content aimed at providing an in-depth view of a certain aspect of your business/industry. This is a great tool to engage and ignite trust among b2b decision-makers.
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Seee an example
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Webinars & Podcasts Marketing

  • How are you building thought-leadership for your brand?
  • How are you educating your customers and enabling them to use your products & services better or excel in their business?
  • How do you position your brand as an expert or though leader?
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Well, all the above questions can be answered in an interactive manner with the help of webinars and podcasts. If you want to reach the most valuable and unreachable audience that has a special taste and spends his/her time-consuming content at exclusive platforms, then you should try leveraging podcasts and webinars. If you are a B2B product or service or a high-value affinity brand (like high-end audio, cameras, etc.) then, webinars are a great way to create brand ambassadorship.
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B2B Video Marketing

Given that almost 50% of the b2b decision-makers, today, are millennials, video is indeed a preferred format of consumption. Videos can be used in different situations, and across the entire spectrum of b2b buying journey, including achieving top of the funnel awareness, educating users illustrating specific benefits or even in addressing troubleshooting issues.
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Blogs, Social Content, Emails

We create relevant and valuable content pieces in various formats to make your brand discoverable and useful for users and prospects. In today’s world, when the consumers have less time to devote on your brand communication, due to media fragmentation, and are averse to marketing and sales messages, brands need to invest into a trust cantered content and communication strategy.
Social media marketing is a part of our comprehensive content marketing strategy. Our proprietary and cutting-edge framework with measurable metrics is leveraged while creating a strategy for our clients.
Talk to our experts to configure your customized and power-packed content and/or social media strategy.
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Monitor & Protect Reputation

We created and executed an award-winning ORM strategy for India’s Worst Online Reputation Crisis. Our proprietary framework can help small to large corporations monitor, defend, and build their reputation.

B2B reputation management also entails social listening & monitoring of key stakeholders and your brand. We believe that ORM should be an integral part of a social media strategy.

 
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FAQs

Business-to-business (B2B) SEO is a strategy aimed at increasing organic search engine traffic and keyword rankings for B2B websites.

B2B content marketing is the process of using content to expand the reach of your brand.

Successful B2B content is relevant, useful, and engaging for target B2B buyers. It should address the pain points and challenges that potential buyers are facing and provide them with actionable insights and solutions.

In the context of digital marketing, B2B stands for “business-to-business,” meaning marketing strategies and tactics focused on reaching and engaging other businesses, rather than individual consumers.

LinkedIn, Facebook, and Instagram are the most effective platforms for B2B social media engagement, with LinkedIn being the best for traffic and lead generation.

Yes, social media marketing can be worth it, offering benefits like increased brand awareness, audience engagement, and potentially higher sales, but requires a strategic approach and consistent effort.