How We Built a Demand Engine Generating 98 Meetings and 272 Qualified Leads

A worldwide leader in cloud solutions, with over 200 million users around the globe, enabling organizations of all sizes and across all industries to operate profitably, adapt continuously, and achieve their mission.

Objective

As a leading global cloud and ERP Company, the client had a clear vision for us. They didn’t want a typical lead generation project – they wanted a legitimate pipeline-first demand-generation engine

Their goal was to:

  • Attract decision-makers from diverse industries.
  • Drive high-intent leads deep into the funnel.
  • Build vertical-specific messaging to resonate at the industry level.
  • Deliver verified leads and booked meetings — not just top-of-funnel noise
This wasn’t a one-time campaign. It was a fully integrated demand engine — designed to move deals forward.

The Challenge

We weren’t just hunting for clicks. The real challenge was turning industry-specific, CXO-level audiences into sales conversations in sectors where decision-making is slow and complex.
  • Precision Targeting - Manufacturing, Pharma, HR, Retail, and more.
  • Funnel Drop-offs — ensuring prospects don’t abandon midway.
  • Meeting Readiness — qualifying beyond forms and MQL metrics.

What We Did

Multi-Layered Vertical Campaign Design
Industry-Specific Content & Ad Creatives

We launched our RightLeadz program to laser-focus targeting — identifying the
exact decision-maker audience across Manufacturing, Retail, Healthcare, HR, and
Professional Services.

We launched vertical-focused ads showcasing relevant use cases to spark instant affinity:

  • Pharma firms seeing actionable data insights
  • Telecom players leveraging 360° performance views
  • Consumer brands driving 30% growth with the client’s products.
  • Automotive giants reducing defects by 20%

A Seamless Demand Engine

Advanced Segmentation & Funnel Scoring

Every lead was enriched with company size, industry, designation, and ERP tool usage — then scored based on their stage in the buying journey

Segmentation Insights:

  • 51% of leads from 300+ Cr companies
  • 31% Senior Managers & Above
  • 95% planning to buy within 3 months

Our backend tracked every interaction:

Each ad led users to industry-specific landing pages — designed not just to collect leads but to push them down the
funnel:

  • Thought leadership videos
  • Whitepaper downloads
  • Interactive forms capturing decision maker-level data

ERP Stack Analysis for Sales Intel

We even tracked existing ERP tools used by leads — offering the client’s sales team competitive intelligence per account.
  • 53% of prospects had no ERP tool — wide open for the client.
  • Top competition included Microsoft, Oracle, and custom ERPs.
  • Page-wise hotspot optimization — pushing high-converting pages higher
  • Monitoring engagement rate to ensure quality visits

How DotConverse Made the Difference?

  • Verticalized messaging — drove relevance at scale
  • Pipeline-first mindset — not lead dumps, but 98 meetings
  • Granular audience insights — turnover, designations, ERP tools
  • Full funnel ownership — strategy, creative, execution, and handoff

The Impact and Results

Metric Outcome
Qualified, Verified Leads 272
Meetings Booked 98
Ebook Downloads 23
Buying Intent (0-3 months) 95%