Boosting High-Value Engagement through a Webinar Strategy for a Global Tech Leader
Objective
A global leader in professional automation and
collaboration solutions — wanted to launch their new
ClickShare Conference product with maximum impact.
Their goal was to:
- Educate power users about ClickShare’s breakthrough in wireless conferencing.
- Convert curiosity into deep engagement and product consideration.
- Use a webinar-first approach to create two-way conversations with decision-makers.
For the client, this wasn’t a passive
campaign — it was a conversion-ready
engagement engine.From 1 lakh+ power
user outreach to 42 minutes of sustained
attention, we created the perfect runway
for the client’s sales team.
The Challenge
- Webinar fatigue — People are bombarded with invites daily.
- Precision targeting — Only tech-savvy decision makers are needed.
- Maximizing live engagement — Not just registrations but actual active participation.
Our Strategy & Execution
A Tight, 3-Phase Journey
Targeted Ads & Communication to Power Users
Our Key Tactics
We designed crisp, product-focused creatives to position ClickShare as the future of wireless conferencing.
- Sponsored Ads.
- Redirection fixes to improve crawling and indexation efficiency.
- Smart email automation based on segment behaviour.
- Landing pages aligned to the product promise: “Great Things Happen When People Click”.
A Webinar Designed for Interaction, Not Just Attendance
The core of our strategy was the highly interactive
webinar hosted by the client’s VP of Sales for APAC.
- Live Product Demo of ClickShare Conference
- Q&A sessions where prospects engaged directly with the client’s experts
- Polls run during the webinar to gather pain points and insights
- Value-rich session lasting 45 minutes, with an impressive average watch time of 42 minutes
- Outcomes & Key points revealed via a short video on landing page and social handles to set expectations.
Post-Webinar Nurture for Warm Leads
We didn’t stop at the live event. The funnel continued:
- Shared product eBooks post-event
- Reached out to those who engaged in polls and Q&As
- Built custom remarketing lists for future sales follow-ups
- Monitoring engagement rate to ensure quality visits
How DotConverse Made the Difference?
- Audience-first targeting — Reached decision-makers, not random sign-ups
- Interactive execution — Kept attendees hooked for nearly the entire webinar duration
- Full-funnel mindset — Nurtured the leads post-event with relevant content
Results - Proof that Engagement > Registrations
| Metric | Outcome |
|---|---|
| Power Users Engaged (2 Countries) | 1 Lakh+ |
| Webinar Registrations | ~850 |
| Actual Webinar Viewers | ~175 |
| Average Viewing Duration | 42 Minutes |