Global Video Collaboration Giant- KABOOM ABM Campaign

The most popular video conferencing platforms: Microsoft Teams, Skype for Business, Zoom, Google Meet, WebEx and others

About Company

The global video collaboration giant is headquartered in the USA and Switzerland, and is known for its advanced video conferencing solutions enabling seamless collaboration across teams.

Objectives & Solutions

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Key Objectives:

What we did?

A communication plank was created basis the thinking that corporates essentially want to create a non-stressed and happy work culture around them for better efficacy. Our research showed that city travel and hectic meeting schedules are the 2 key challenges in the way of creating a happy work culture.

We therefore positioned Video Conferencing as a way to cut travel stress and loosen up tight meeting schedules through our communication and a content platform, through a specially designed content platform-HAPPYATWORK

3 Pillars of KABOOM ABM:

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