About Company
The global video collaboration giant is headquartered in the USA and Switzerland, and is known for its advanced video conferencing solutions enabling seamless collaboration across teams.
Objectives & Solutions
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Key Objectives:
- Create a Thought Leadership for Logitech
- Nurture Enterprise Customers & Capture Intent Journey
- Increase the perceive value of Logitech Products
Solutions:
- To make people complete the ABM cycle which includes stages like Awareness, preengagement, engagement, pre-action and action.
- Data enrichment- A special dataset to be configured basis, industry, size of organization, function and seniority of decision makers and mapping of decision makers.
- Creating thought leadership and engagement around a commoditized category
What we did?
A communication plank was created basis the thinking that corporates essentially want to create a non-stressed and happy work culture around them for better efficacy. Our research showed that city travel and hectic meeting schedules are the 2 key challenges in the way of creating a happy work culture.
We therefore positioned Video Conferencing as a way to cut travel stress and loosen up tight meeting schedules through our communication and a content platform, through a specially designed content platform-HAPPYATWORK
3 Pillars of KABOOM ABM:
- Content Personalization
- Journey Tracking
- Intent & Engagement Tracking of Key Account Decision Makers
