Successful Account Based Marketing for A Belgian technology company

A Belgian technology company that specializes in digital projection and imaging technology.

About Client

A Belgian technology company that specializes in digital projection and imaging technology, focusing on three core markets: entertainment, enterprise, and healthcare.It employs 3600 employees located in 90 countries. The company has 400 granted patents.

ClickShare, is a revolutionary, wireless presentation and conferencing technology, creates understanding between people by freeing them to interact easily and naturally, thereby making it a key component of a smart workplace.

Key Objectives:

Expound the actual teaching of the great slorer the truth mater builders ofhuman happiness master-builder.

  • Drive conversation and engage Enterprise Customers
  • Create a Thought Leadership for Barco
  • Nurture Enterprise Customers
  • Nurture Enterprise Customers
  • Increase the perceive value of Barco Products
Solutions:

Mater builders ofhuman happiness master-builder.expound the actual teaching of the great slorer the truth.

  • Maintenance Tips
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What we did?

We integrated KABOOM ABM technology with this platform. Now, KABOOM works on 3 pillarsContent personalization, Journey Mapping and Granular tracking of engagement and intent.

Overall 9 personalized content journey scenarios were created, with multiple pieces of content created and rendered in a personalized way, such that each component resonates with the specific vertical and function specific audience set.

  • Content Personalization
  • Journey Tracking
  • Intent & Engagement Tracking of Key Account Decision Makers

We segmented about 3700 key accounts and about 7800 key decision makers by Size & Verticals of organizations and Function of decision makers.