About Client
A Belgian technology company that specializes in digital projection and imaging technology, focusing on three core markets: entertainment, enterprise, and healthcare.It employs 3600 employees located in 90 countries. The company has 400 granted patents.
ClickShare, is a revolutionary, wireless presentation and conferencing technology, creates understanding between people by freeing them to interact easily and naturally, thereby making it a key component of a smart workplace.
Objectives & Solutions
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Key Objectives:
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- Drive conversation and engage Enterprise Customers
- Create a Thought Leadership for Barco
- Nurture Enterprise Customers
- Nurture Enterprise Customers
- Increase the perceive value of Barco Products
Solutions:
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What we did?
We integrated KABOOM ABM technology with this platform. Now, KABOOM works on 3 pillarsContent personalization, Journey Mapping and Granular tracking of engagement and intent.
Overall 9 personalized content journey scenarios were created, with multiple pieces of content created and rendered in a personalized way, such that each component resonates with the specific vertical and function specific audience set.
- Content Personalization
- Journey Tracking
- Intent & Engagement Tracking of Key Account Decision Makers
We segmented about 3700 key accounts and about 7800 key decision makers by Size & Verticals of organizations and Function of decision makers.
