About Client
MakeMyTrip owns and operates well recognized online travel brands, including MakeMyTrip, goibibo and redbus. They provide customers with access to all major domestic full-service and low-cost airlines operating in India and all major airlines operating to and from India, over 72,000 domestic accommodation properties in India and more than 500,000 properties outside of India, Indian Railways and all major Indian bus operators.
myBiz by MakeMyTrip is an easy-to-use corporate travel booking tool that can be used to book stays and flights along with numerous benefits. A self-help tool, myBiz helps companies save a lot of money on their employees’ travels.
Challenges & Solutions
Many competitors with very similar and transactional messaging making the whole category communication commoditised and run of the mill. We needed to convey messaging in a fresh way!
Key Objectives:
Expound the actual teaching of the great slorer the truth mater builders ofhuman happiness master-builder.
- Reach decision-makers
- Generate Demand
- Get deep insights into key metrics
Solutions:
Cut from the clutter by communication differentiation and intelligent targeting integrated with data enrichment exercise for better reach and qualified demand generation
- Maintenance Tips
- Drainage Irrigation
- Artificial Trees & Plants
Outcome
To infuse freshness, we created a 3-pronged communication theme – Our target audience would
see Quirky, Feature-led and Business-Threat led messaging across 3 phases.
We used our RightLeadz methodology to target the right audience profile and engaging them across our landing page ecosystem.
- 23000+ Users
- 24% Leads To Sign Up Rate (with GST data capture)
- 16% Signups Converted to Paid Users
